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Media Coverage and Photography in Advocacy

Good media reports about you and your projects are an independent insight into your work. They can improve your organizational reputation and credibility.

Media Coverage

Good media reports about you and your projects are an independent insight into your work. They can improve your organizational reputation and credibility.

A good media article about the issues surrounding sex workers’ rights, even if your organization and project are not mentioned at all, can support your cause.

But, while many organizations collect and analyze the news coverage of themselves and the issues they are promoting, only a few use it in their further publicity and advocacy.

Good press coverage should be collected and used in all communications products. It should be posted on the website, quoted in project reports, in brochures, and displayed on the bulletin board in the office. It can be photocopied and included in the press kit, together with backgrounders, quote sheet, reports, etc. Photocopied press clippings can be distributed as promotional material at the open days or when meeting public officials.

Review press clippings about your organization and sex work issues in national and international media and select a dozen to put on the website. Maybe you can obtain a Real Audio or MP3 file from the radio or TV station that did a report from your round table and post it on your website too?
Outstanding coverage from your national media should be translated into good English so it can be posted on the main SWAN website.

“One picture tells more then 1000 words”, goes an old Chinese saying. TV, the most popular media, has to thank its popularity to the fact that it shows “moving pictures”.

People believe more to what they see, then to what they hear or read about.

Technology is so advanced today that you should consider posting on your websites even video clips from your policy briefings, round table events and press conferences.

But if posting movies is too much for you, then there is no excuse for not collecting photography and using it in your communications and advocacy projects.

All you need is a small and relatively cheap digital still camera.

Smaller size photos are enough for websites, bigger are necessary for printing.

To print on a glossy paper (used for brochures) you will need photos that have around 300 dpi (“dots per inch”). Dot is the same as pixel. One inch is around 2,5 cm. Unfortunately there is no such thing as “dpc” – “dots per centimeter”.

So, for printing a 3x2-inch photo (7,5 by 5 cm) on glossy paper we will need 3x300 x 2x300 = 540.000 pixels.

The cheapest cameras have a resolution of 640 x 480 = 307,000 pixels – which is good enough for web graphics and e-mailing pictures to your friends, but not much else, certainly not for printing brochures.

In general, 1 mega pixel camera should be more then enough for printing on various brochures, annual reports, leaflets and similar. Of course, if you wish to print a poster, you will need a better camera.

Some upsampling is possible. That means to add resolution or pixels after the photo is taken, in order to make a bigger print. Your designer might do it in the Photoshop.